VM
Vina McAllister
Founder & Principal

Product executive with 15+ years building platforms at the intersection of commerce, payments, and developer infrastructure. Led product at Twilio, PayPal/Braintree, Amazon, Atlassian, and Zillow Group. Work centers on physical-world digitization — software eating industries where the hard part is the operational, regulatory, or commercial layer underneath the technology. Engages as fractional or interim VP of Product, embedded deeply rather than advising from the outside.

Focus
Payments infrastructure Headless commerce AI product strategy PLG to enterprise Developer platforms Workflow digitization
Credentials
Twilio · PayPal/Braintree · Amazon · Atlassian · Zillow Group
Vina on LinkedIn
AH
Amy Hoffman
Principal

Fintech platform executive with 15+ years building open banking, financial data, and trading infrastructure used by millions of customers and institutional market participants. Began career as a co-founding options market maker, providing liquidity across 19+ option classes and building a derivatives trading platform later acquired by CBOE. Platform work spans Wells Fargo's Open Banking API platform (1.5B+ API calls, CFPB 1033 compliance), market data infrastructure supporting $30M+ revenue across the Dow Jones portfolio, and 0→1 trading platforms at E*TRADE and Charles Schwab. Holds FINRA Series 3, 7, and 63 licenses. Co-author of Fundamentals of the Options Market (McGraw-Hill). Holds a patent for a mobile options trading interface.

Focus
Open banking Financial data APIs CFPB 1033 / regulatory Capital markets Derivatives trading Market data platforms
Credentials
Wells Fargo · Dow Jones · Charles Schwab · E*TRADE · Market Compass / CBOE
Amy on LinkedIn
Combined Practice Areas

WHERE WE WORK
TOGETHER

01
Open banking & data sharing

API platform strategy, CFPB 1033 compliance, consumer-permissioned data, fintech partnerships.

02
Payments & commerce

Authorization models, headless commerce, multi-party transactions, SMS payments infrastructure.

03
Capital markets infrastructure

Derivatives and futures trading platforms, market data systems, institutional product strategy.

04
AI product strategy

ML-driven personalization, alternative data, workflow AI, product strategy for AI-native companies.

Working on a hard problem?

We take on a small number of engagements at a time and go deep.

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